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05/01/2019 -
For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

11/19/2019 -
Modular living-produce farms installed in stores will provide customers with hydroponic produce right at the point of purchase. They will use internet of things and machine learning technologies to improve efficiency and allow for cloud-based monitoring.

05/21/2019 -
The unique circular shopping system delivers products from top brands in returnable containers.

07/16/2019 -
Kroger is running online promotions that work to spotlight its direct-to-consumer offerings and compete with Amazon's Prime Day.

12/16/2019 -
When news broke of Kroger and Walgreens extending their partnership by forming a group purchasing organization, national brand representatives were left wondering what impact this might have on their companies.

11/15/2019 -
Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.

03/05/2019 -
Kroger is shining a spotlight on Hasbro tabletop games, and frozen, snack and beverage SKUs from a variety of manufacturers through a "Family Fun Night" program.

03/11/2019 -
In his session, Lancaster will discuss how Kroger uses data gathered through its customer call center to drive a range of critical business decisions and better understand shopper needs.

03/18/2019 -
Tyson's Kelly Stock and Ripple Street's Kerry Lyons will share how the manufacturer drove shoppers in to Kroger stores and down the increasingly less-traveled frozen food aisle with a multimedia go-to-market strategy during a May 17 session at the Path to Purchase Summit.

06/10/2019 -
Jody Kalmbach, vice president of digital experience at Kroger, discusses her career during her induction into the Path to Purchase Institute Hall of Fame in May.

06/01/2019 -
Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

05/01/2019 -
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

05/01/2019 -
Partnerships with four chains give the software giant a lead role in the future of packaged goods retailing.

08/01/2019 -
Manufacturer: Mondelez International Lead Agency: Geometry 2019 Shopper Marketing Effie Awards: Omni-Channel Shopper Experience (Silver); Multi-Retailer Program (Bronze) With 94% brand awareness, per Nielsen data, Mondelez International’s Ritz doesn’t seem like a brand hurting

02/13/2020 -
After 15 years, James V. Stammer is stepping down to pursue other interests.

03/13/2019 -
Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question:  “Are we a technology company or are we a retailer?” 

06/20/2019 -
Take part in a 30-minute debrief presented by Path to Purchase Institute editors on the strategies and tactics driving success (or failure) at today’s leading retail chains including Amazon, Walmart, Target and more! Register Now!

10/01/2019 -
​​​​​​​Johnsonville brings patriotic campaign to grocers and mass merchants.

10/31/2019 -
One benefit of walking miles of aisles to report on the path to purchase was, ironically, a heightened empathy with store personnel.

06/14/2019 -
Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.
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