For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.
Yogurt brand supplies sweepstakes, leverages targeted digital advertising
White Plains, N.Y. — Danone North America activated its sponsorship of the National Football League Draft with an Oikos “Flavor Draft” sweepstakes at Kroger.
Kroger abandoned its annual "Bringing Hope to the Table" cause campaign benefiting Feeding America in 2017, instead spending the holiday season running a wide variety of smaller charitable efforts and promoting the "Zero Hunger/Zero Waste" initiative.
Kroger’s “Scan, Bag, Go” program – which began as a handheld scanner that shoppers use while shopping and then check out at a special self-checkout machine – is headed to 400 more stores under various Kroger banners across the country, and it will now incorporate the mobile phone.