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07/17/2018 -
​​​​​​​Kroger Precision Marketing officially launched in the fall of 2017. Dedicated new KPM teams were still being formed as of late spring.

04/30/2018 -
Kroger this year added a cause component to its annual "Sustainability Lives Here" campaign, which ties in to the designation of April as "Earth Month."

03/06/2018 -
Kroger and Procter & Gamble's Tide activated their joint sponsorship of JTG Daugherty Racing to run a "We Win, You Win" sweepstakes ahead of the Daytona 500.

07/25/2018 -
Kroger has made a multimillion-dollar investment in dropping the prices of more than 3,000 SKUs as part of its Restock Kroger initiative – and it's making sure shoppers know.

07/31/2018 -
Kroger made mobile the focus of much of the marketing materials surrounding its annual "2X Fuel Point Weekends" campaign this summer.​​​​​​​

07/01/2018 -
Kroger is running its second annual "Summer Beauty Event," offering loyalty cardholders more than $50 worth of digital coupons for personal care products and cosmetics.

07/24/2018 -
After two years of experimenting with different summer campaigns, Kroger has revived the "Red, White & Barbecue" program it introduced in 2015.

01/09/2018 -
Kroger abandoned its annual holiday "Cheer Challenge" social media campaign in 2017 in favor of expanding on the "25 Merry Days" program it launched in 2016.

10/19/2018 -
Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

05/01/2019 -
For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

02/12/2014 -
The Kroger Co. announces it has purchased the assets of YOU Technology Brand Services, Inc., the Silicon Valley-based company in digital coupons and promotions.

06/19/2018 -
Yogurt brand supplies sweepstakes, leverages targeted digital advertising White Plains, N.Y. — Danone North America activated its sponsorship of the National Football League Draft with an Oikos “Flavor Draft” sweepstakes at Kroger.

08/10/2011 -
The implementation is part of Kroger's Customer 1st mission, which will transform business operations to improve the customer experience and deliver the highest quality products and services.

08/10/2018 -
The new Kroger Ship service is offering such perks as exclusive products and prices, special promotions and free delivery on orders over $35. 

04/06/2018 -
Kroger enlisted beauty influencers to promote its latest "Beauty Event" sale.

01/02/2018 -
Kroger abandoned its annual "Bringing Hope to the Table" cause campaign benefiting Feeding America in 2017, instead spending the holiday season running a wide variety of smaller charitable efforts and promoting the "Zero Hunger/Zero Waste" initiative.

08/25/2015 -
Kroger knows the importance of meeting consumers’ needs, and it looks to suppliers for the insights on how best to do that.

11/16/2017 -
Kroger leveraged the observation of "National Hispanic Heritage Month" from Sept. 15 to Oct. 15 to unite two dozen brands for a digital "Sazon Remix" campaign.

03/21/2018 -
Kroger’s “Scan, Bag, Go” program – which began as a handheld scanner that shoppers use while shopping and then check out at a special self-checkout machine – is headed to 400 more stores under various Kroger banners across the country, and it will now incorporate the mobile phone.

11/08/2017 -
The new service and infrastructure will support the "Restock Kroger" plan by accelerating key digital initiatives.
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