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Kellogg StayinFront

09/09/2019 -
The manufacturer deployed the solution provider’s TouchCG Advanced mobile, cloud-based solution to its field teams in Australia and New Zealand.
John Kellogg

02/20/2019 -
OSI Creative’s chief operating officer will succeed its president and chief executive officer after the latter retires on March 31.

02/15/2019 -
Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

02/13/2019 -
Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

04/10/2019 -
Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.
Pop Tarts

08/01/2019 -
Kellogg’s Pop-Tarts aimed to bring back consumers they thought they had lost: teens and young adults.

06/11/2019 -
Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

07/01/2019 -
Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

03/08/2019 -
Erich Fritz was named executive vice president and chief supply chain officer, Jordan Greenberg was named EVP and chief commercial officer and Ellen Schum was named EVP and chief customer officer.

02/21/2019 -
The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.
Trax

06/24/2019 -
Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

02/25/2019 -
Manufacturer collaborates with various others to offer healthy snacking options for back-to-school season Del Monte Foods built out its back-to-school program at Walmart by iterating with new collaborative partners and embracing remixed tactics.

05/01/2019 -
Justin Honaman was named Georgia-Pacific vice president, data, analytics and digital transformation.
Path to Purchase Expo 2019 P2PX

11/11/2019 -
Find out how some of the biggest companies pulled off their recent wins.

08/19/2019 -
Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

02/21/2019 -
The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.

10/01/2019 -
Amelia Strobel joined Mars five years ago to lead its global Specialty Pet Nutrition Consumer and Market Insights (CMI) organization based in the U.S.
P2PX Path to Purchase Expo 2019

09/24/2019 -
See and be seen with top industry leaders this November at P2PI's largest annual event.
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