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John Kellogg

02/20/2019 -
OSI Creative’s chief operating officer will succeed its president and chief executive officer after the latter retires on March 31.

01/02/2019 -
Kellogg Co. ran a pair of recent social campaigns. First, a “Holiday Baking Challenge” asked consumers at home to enter a creative holiday dessert that highlights a Kellogg’s cereal product.

11/26/2018 -
The online food drive lets consumers "click, ship and donate" directly from Amazon to provide food to needy families.

11/21/2018 -
Kellogg Co. teamed with Amazon for a new holiday cause program benefitting Feeding America.

02/15/2019 -
Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

02/13/2019 -
Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

04/10/2019 -
Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.

09/21/2018 -
Walmart is promoting several food brands in its stores as fellow supporters of sustainable farming practices.

08/15/2018 -
Southeastern Grocers is partnering with Kellogg Co. and General Mills on cause campaigns for back-to-school season.​​​​​​​

06/11/2019 -
Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

07/01/2019 -
Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

09/05/2018 -
BJ's Wholesale Club is once again partnering with General Mills and Kellogg Co.

09/18/2018 -
Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

08/21/2018 -
7-Eleven is exclusively stocking two-count packages of Kellogg Co.'s new limited-edition Pop-Tarts Splitz.

08/17/2018 -
Alexa Spanier landed at a small agency right out of college, doing work in public relations and marketing and following the career path she always intended to take. That was where she realized that marketing was her true passion, and she moved to another agency, focusing solely on CPG marketing.

07/27/2018 -
​​​​​​​Dinosaurs ruled the world of retail this summer as the June 22 theatrical release of Universal Studios’ “Jurassic World: Fallen Kingdom” inspired a variety of promotions across retail channels.

09/25/2018 -
7-Eleven is kicking off football season by stocking an exclusive "7-Layer Dip" flavor of Kellogg Co.'s Pringles.

03/08/2019 -
Erich Fritz was named executive vice president and chief supply chain officer, Jordan Greenberg was named EVP and chief commercial officer and Ellen Schum was named EVP and chief customer officer.

10/10/2018 -
Publix united 15 brands last month for a "Street Cuisine Sale."
Kantar PowerRankings 2018

11/09/2018 -
PepsiCo earned the top position among suppliers in Kantar’s 2018 US PoweRanking report for the third consecutive year.
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