CGT continues its "Who’s Who" series of editorial features focusing on the people behind the systems and processes that make consumer goods businesses run efficiently. This month, we recognize the people behind the technologies that drive business success.
The full digital edition of CGT's August 2018 issue is available here. The table of contents can be found below.
How do you succeed in a marketplace where the rules of engagement with consumers, retailers and more-nimble new competitors have changed dramatically?
How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically?
At the risk of sounding trite, I think “innovation” is the clear answer.
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.