Search

Press enter to search
Close search
Open Menu
Press enter to search

02/25/2019 -
Target is shining a spotlight on its new private label line of "size-inclusive" swimwear. 

03/07/2019 -
On the heels of launching a "size-inclusive" swimwear collection, Target has released three private label lines of bras, panties and sleepwear designed for women of all shapes and sizes.

11/19/2019 -
An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.

07/02/2019 -
Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

10/09/2019 -
Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

07/22/2019 -
This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

07/22/2019 -
Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.
Terry Thomas

08/16/2019 -
Unilever promoted senior vice president Terry Thomas to executive vice president of customer development.

04/29/2019 -
Target tied in to the April 22 designation of "Earth Day" by launching a line of sustainable, budget-friendly cleaning and household essentials.

06/04/2019 -
As Walmart gives more attention to the beauty category, the retailer is testing a digital beauty experience in “store number one” on South Walton Boulevard in Rogers, AR.

06/27/2019 -
Procter & Gamble has launched a second personal care brand exclusively at Walmart as it carves out a distinctive space in health and wellness.
Nielsen logo

08/19/2019 -
Nielsen launched Nielsen Total U.S. Pet Retail, offering a holistic view of the pet retail market.

08/19/2019 -
Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

02/05/2019 -
The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.

06/28/2019 -
The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music.

10/13/2019 -
The newly reimagined Path to Purchase Expo has announced another game-changing feature to its experience: a co-located Consumer Goods Sales & Marketing Summit.

12/26/2018 -
We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

03/25/2019 -
An official sponsor of the Academy Awards for the third consecutive year, Walmart zeroed in on the glamour surrounding the Oscars for a marketing campaign that would help establish the retailer as a fashion destination both in stores and online.

06/01/2019 -
Women are out of sight, out of mind of senior executives With the growing realization that flexible work arrangements – a shift in work hours, working remotely or job sharing – are key to attracting, keeping and advancing talented women at all points in their careers, discussion around the relati

12/01/2019 -
Generation Z differs from previous ones, and we can learn a thing or two from them.
Show More