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11/11/2020 -
The Diversity Survey is designed to help us gain an understanding of our stakeholders’ latest perspectives and experiences related to diversity, equity and inclusion.

06/04/2020 -
Companies that haven’t done the legwork in diversity and inclusion may be better served to first keep their mouths closed and their ears open when it comes to publicly reacting to the death of George Floyd, say those experienced in helping brands manage through conflict.

09/25/2020 -
Did you or someone on your team recently take a new role? We want to hear about it!

01/12/2021 -
This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

08/25/2020 -
The solutions provider is a fully managed omnichannel advertising service that aims to enable consumer brands to fully optimize online retail channels and help drive increased sales.
Consumer Study Drives BIC to Expand DTC Brand on Amazon

02/04/2020 -
The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.

10/15/2020 -
Branch joined the company just seven months ago, and was praised in a company statement for his work in expanding strategic partnerships and identifying opportunities to broaden consumer reach at retail.

09/03/2020 -
Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

07/27/2020 -
Dollar General wants to expand the diversity of its product offerings, and it’s holding a virtual event that gives new suppliers a chance to meet with merchandise buyers and category managers.

08/20/2020 -
Jim Andrew has been named chief sustainability officer at PepsiCo, replacing the retiring Simon Lowden.  

09/17/2020 -
Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign. Under the campaign, consumers can scan the QR code on Barefoot and Black Eyed Peas “Band Together” displays at retail, directing their smartphones to a dedicated website.

09/22/2020 -
Fortune released its ranking of the 10 Best Large Workplaces in Manufacturing and Production, and this year’s list included two consumer goods companies.

08/17/2020 -
Inc. has released its list of the fastest-growing private companies, and it’s a good year for brands targeting the new teleworking consumer (who may be just a little stressed out).

08/14/2020 -
The Kraft Heinz Company bolstered its leadership team as part of the next phase of its turnaround strategy, naming a new president of U.S. sales and a new U.S. chief growth officer.

11/17/2020 -
Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.  

07/15/2020 -
In the first of a six-month virtual education series, the Consumer Brands Association kicked off its CPG Speaks webinar series with Jeff Harmening, chairman and CEO of General Mills. Here's a recap of what he had to say.

11/17/2020 -
During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

12/14/2020 -
Hanesbrands has signaled its commitment to sustainability with the appointment of Chris Fox as its first chief sustainably officer.

12/14/2020 -
This Q&A explores how a tech overhaul helped the retailer improve customer satisfaction, utilize more efficient channels like chat and SMS to empower agents, and truly provide a first call resolution.

10/05/2020 -
Done properly, a distributed workforce can drive diversity, creativity and profits. Get the hard numbers surrounding the state of CPG workforce, and dig into best practices that can be implemented today.
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