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10/15/2018 -
The new partners are bringing exclusive inclusive fashion to the masses.

02/25/2019 -
Target is shining a spotlight on its new private label line of "size-inclusive" swimwear. 

03/07/2019 -
On the heels of launching a "size-inclusive" swimwear collection, Target has released three private label lines of bras, panties and sleepwear designed for women of all shapes and sizes.

10/09/2018 -
Walmart is tying in to "Hispanic Heritage Month" by showcasing Hispanic-Latino products in its recently launched "Supplier Inclusion" shop.

07/02/2019 -
Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

07/22/2019 -
This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

11/26/2018 -
Costco is exclusively stocking a new limited-edition, 12-piece nail polish Advent calendar from L’Oreal USA’s Essie dubbed “The Essie House of Color Kit.”

07/22/2019 -
Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.
Terry Thomas

08/16/2019 -
Unilever promoted senior vice president Terry Thomas to executive vice president of customer development.

04/29/2019 -
Target tied in to the April 22 designation of "Earth Day" by launching a line of sustainable, budget-friendly cleaning and household essentials.

08/30/2018 -
NEW president and CEO Sarah Alter talks about representative leadership and “Kicking Glass,” her scheduled presentation at the “When Women Lead” symposium, Oct. 2 in Minneapolis.

06/04/2019 -
As Walmart gives more attention to the beauty category, the retailer is testing a digital beauty experience in “store number one” on South Walton Boulevard in Rogers, AR.

06/27/2019 -
Procter & Gamble has launched a second personal care brand exclusively at Walmart as it carves out a distinctive space in health and wellness.
Nielsen logo

08/19/2019 -
Nielsen launched Nielsen Total U.S. Pet Retail, offering a holistic view of the pet retail market.
Path to Purchase Expo 2019 P2PX

08/19/2019 -
Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

10/16/2018 -
Procter & Gamble's hair care brand has introduced the first mass-produced bottles designed to help blind and visually impaired individuals distinguish between shampoos and conditioners.

08/24/2018 -
CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant.

02/05/2019 -
The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.

06/28/2019 -
The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music.

12/26/2018 -
We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.
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