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01/23/2019 -
Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women. The “I’d Rather Get Paid” campaign leverages nearly 20 celebrities and the Ladies Get Paid and The Wing organizations.
Kroger logo

10/15/2018 -
Kroger Co. will operate a 2,500-square-foot innovation lab within the University of Cincinnati’s newly opened 1819 Innovation Hub.
Del Monte Foods

04/03/2019 -
Accenture has helped Del Monte Foods gain more visibility into its IT operations, access real-time customer insights to inform decision making and reduce IT spending costs by up to 35 percent.

09/04/2019 -
Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

02/01/2019 -
Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.
Catalina buyR3science

01/11/2019 -
Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

06/25/2019 -
The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences.

06/19/2019 -
P2PI visited the new store in April to check out the latest digital capabilities and retail concepts the grocer is testing there.

08/05/2019 -
Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

08/21/2019 -
Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.

03/15/2019 -
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.

04/22/2019 -
CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

08/29/2019 -
You’d think I’d learn. Every fall we have an Expo, and every Expo involves client dinners, so off I’d go, committed to a great night out until …

01/15/2019 -
For more than 40 years, Costco has been known as the pioneer of the “treasure hunt.” I’d suggest today we’d modernize that term to call it “experiential retail.” The model surely has withstood the test of time.

11/27/2018 -
​​​​​​​While traveling recently in Minnesota, I had to visit one of Hy-Vee’s newer stores. The chain consists of approximately 250 stores, and the ones in Minneapolis have received high praise for delivering a superior shopping experience.

10/02/2018 -
The spirits distributor has developed a suite of tools that will help suppliers and customers better identify business opportunities among multicultural consumers.

03/18/2019 -
Garrett Plepel and Gary Friedlander co-founded Collaborative Marketing Group in November 2000 because they saw the opportunity to provide a cost-effective, nimble shopper marketing agency.

09/01/2019 -
As I studied the value channel across a few prominent retailers, I couldn’t help but consider the impact this rapidly growing segment is having on major manufacturers and traditional retailers.

10/15/2018 -
Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.
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