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05/06/2019 -
The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

10/19/2018 -
Family Dollar is positioning itself as a one-stop-shop for low-priced Halloween needs.

05/01/2019 -
Justin Honaman was named Georgia-Pacific vice president, data, analytics and digital transformation.

07/17/2018 -
Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships. We examine working with Walmart, Target and Kroger.
Trax

06/24/2019 -
Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

01/23/2019 -
Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.

07/17/2018 -
In its third year, Target Media Network comprises three major ad channels: Target.com, external websites under the Bullseye marketplace, and social media (primarily Facebook).

08/29/2018 -
The acquisition expands Tyson's value-added protein capabilities and strengthens its global presence.

08/28/2018 -
The editors of Shopper Marketing magazine have reviewed the exhibitor roster for the 2018 Path to Purchase Expo and curated a special list of innovations that will be demoed, displayed and available for examination at the show.

03/21/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

01/15/2019 -
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

05/01/2019 -
We offer perspective on the path to purchase from around the world – from five consumer goods professionals.

12/10/2018 -
StayinFront’s mobile field force technology will enable Breville’s in-store teams to manage territories effectively and standardize and complete tasks efficiently.

07/17/2018 -
Walmart rebranded its WMX ad platform as Walmart Media Group in June, having introduced a redesigned Walmart.com earlier in the year.

09/05/2018 -
The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.

11/19/2018 -
Manufacturer LoCo Cookers earned secondary merchandising space with some exclusive SKUs at Lowe's during the Thanksgiving season.
StayinFront

06/19/2019 -
Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally.

09/14/2018 -
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

07/17/2018 -
Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.
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