National program lends itself to account-specific overlays at Meijer, ShopRite, Walmart and beyond
Several retailers got account-specific overlays to General Mills’ national “Tailgate Nation” football season campaign activating the manufacturer’s partnership with ESPN College Football.
Manufacturer: General Mills
Lead Agency: Shopperworks
2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Bronze)
General Mills’ “Cheerios Moments of Good” campaign at Walmart reached out from the sea of cereal boxes to personally engage with Walmart shopper
Insight Venture Partners' Lonne Jaffe will take a deep dive into the current state of artificial intelligence and machine learning in the software market during an April 25 general session at the Retail & Consumer Goods Analytics Summit.