In the first of a six-month virtual education series, the Consumer Brands Association kicked off its CPG Speaks webinar series with Jeff Harmening, chairman and CEO of General Mills. Here's a recap of what he had to say.
Trying to predict the trends that buyers would be looking to service, and that retailers could respond to, is an industry-wide challenge.
Thanks to insight from buyer search results, however, we can identify some of the products and characteristics that you’ll see trending on store shelves
Beyond reducing costs and simplifying operations, SKU rationalization is playing a vital role in improving the supplier/retailer relationship during an especially complex moment — and it may even pave the way for new innovation.