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08/15/2018 -
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

07/02/2018 -
Highlights from the agenda of the 15th annual Consumer Goods Sales & Marketing Summit

04/23/2019 -
Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

04/23/2019 -
CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

04/23/2019 -
In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

07/17/2018 -
Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.