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08/15/2018 -
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

07/02/2018 -
Highlights from the agenda of the 15th annual Consumer Goods Sales & Marketing Summit

12/21/2017 -
Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity.

12/21/2017 -
Consumer goods organizations can no longer be effective operating in strong functional silos.

12/21/2017 -
An overview of trends in trade promotion management in 2017.
TPM Report teaser image

12/21/2017 -
Future success at retail will require brands to “unlearn” some traditional TPM practices.

04/05/2018 -
CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.

12/21/2017 -
State of Transformation: Making the pivot to digital.

04/01/2018 -
Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

04/01/2018 -
Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set

04/01/2018 -
Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards