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08/28/2018 -
The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

06/10/2019 -
Adam Holyk is no longer serving as chief marketing officer at Walgreens. Alyssa Raine assumed the role of interim chief marketing officer in May.

05/01/2019 -
Justin Honaman was named Georgia-Pacific vice president, data, analytics and digital transformation.

09/17/2018 -
Circle K is kicking off football season by reprising its campaign with National Football League sponsor PepsiCo/Frito-Lay spotlighting rookie players.

06/14/2019 -
7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

09/18/2018 -
Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

09/21/2018 -
Walmart is promoting several food brands in its stores as fellow supporters of sustainable farming practices.

11/16/2018 -
General Mills launched an indulgent Dippin' Dots cereal with an exclusive launch window at Walmart this summer.

07/27/2018 -
​​​​​​​Dinosaurs ruled the world of retail this summer as the June 22 theatrical release of Universal Studios’ “Jurassic World: Fallen Kingdom” inspired a variety of promotions across retail channels.

08/14/2018 -
PepsiCo/Frito-Lay dominated Dollar General's summer marketing activity again this year, adding more overlays to the chain's already crowded schedule of annualized account-specific promotions.

03/05/2019 -
Kroger is shining a spotlight on Hasbro tabletop games, and frozen, snack and beverage SKUs from a variety of manufacturers through a "Family Fun Night" program.

08/13/2018 -
Kroger is again using the back-to-school season to spotlight its e-commerce options, this year offering numerous back-to-school promotions exclusively for ClickList click-and-collect purchases.

03/21/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

08/24/2018 -
Meijer is looking out for teachers with a series of back-to-school promotions.
OMA 2019 Complete List Preview

06/27/2019 -
Here is the complete list of 2019 OMA Award winners, announced at GlobalShop on June 27 in Chicago.

01/16/2019 -
More than 100 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.

05/01/2019 -
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

06/20/2019 -
Avon Products selected HCL Technologies to serve as the company’s infrastructure services partner.
Jay Evans The Marketing Arm

03/19/2019 -
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

10/15/2018 -
Wipro’s Srinivasan Rajamani recently sat down with CGT to discuss key trends in technology transformation.
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