Tyson's Kelly Stock and Ripple Street's Kerry Lyons will share how the manufacturer drove shoppers in to Kroger stores and down the increasingly less-traveled frozen food aisle with a multimedia go-to-market strategy during a May 17 session at the Path to Purchase Summit.
Shinola tapped old-school designs to engage consumers in a new way during the most recent holiday season.
The luxury watch, accessory and bicycle brand trialed the Picture Flap installation at its King of Prussia, Pa., location this past November and December.
Drumming up excitement for the May 10 theatrical release of Warner Bros.' Pokemon Detective Pikachu, Pokemon Co. has launched a mobile application that lets gamers collect digital and in-game rewards at select Target stores.
About 20 years ago, I was helping my mother with some decades-overdue spring cleaning and made an archeological discovery in the back corner of a bedroom closet: a nearly pristine pair of white high-top Chuck Taylors, circa 1970, I’d guess.
In the 1970s, my brothers and I basically lived in “Chu
Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.
Manufacturer: Mondelez International
Lead Agency: Phoenix Creative Co.
2019 Shopper Marketing Effie Award: New Product/Service Introduction (Bronze)
Looking to bring excitement back to the Oreo cookie brand, particularly among Millennial shoppers, Mondelez International went all in
Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.
Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.
When P2PI editors and MarketingLab/SellCheck began working to identify the best in-store marketing program in the 25-year history of our Design of the Times Awards competition, we didn’t realize we’d find one that was still in the field.