Patrick Fitzmaurice brings a long track record of innovative industry leadership in the marketing, sales and shopper/retail space to his role as facilitator for CGT's League of Leaders.
Along with other industry leaders, he recently formed a new company called Caterpillar Farm, Inc., where he se
How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically?
At the risk of sounding trite, I think “innovation” is the clear answer.
The full digital edition of CGT's August 2018 issue is available here. The table of contents can be found below.
How do you succeed in a marketplace where the rules of engagement with consumers, retailers and more-nimble new competitors have changed dramatically?