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08/06/2019 -
The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

07/01/2019 -
To combat today’s disruptive landscape, Shopper Marketing and Consumer Goods Technology have united to bring a stronger voice to the industry—one that breaks down the silos that hinder consumer-centric success. Path to Purchase IQ’s mission is to lead the industry toward sustainable growth a

04/23/2019 -
In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

04/23/2019 -
Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

04/23/2019 -
CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

04/22/2019 -
CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

03/04/2019 -
With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.

02/25/2019 -
Working with Eversight, brands can test with consumers and optimize offers.

02/22/2019 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

02/22/2019 -
CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.

02/21/2019 -
The CGT community’s preferred providers of solutions for new product development and introduction, and various other aspects of product lifecycle management.

02/21/2019 -
CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

12/19/2018 -
The full digital edition of CGT's December 2018 issue is available here.

11/28/2018 -
Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.