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Bazaarvoice and Influenster

08/28/2019 -
The acquisition brings together Influenster’s engaged consumer community with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites.

04/10/2019 -
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: social media sales facilitator SocialShop.

03/18/2019 -
​​​​​​​Soche Picard has been hard at work during her first year as Arc Worldwide North American CEO. She’s spent the time evolving the positioning of Arc (Leo Burnett Group’s commerce agency), realigning teams and creating an operating system around “irresistible commerce.”

03/25/2019 -
An official sponsor of the Academy Awards for the third consecutive year, Walmart zeroed in on the glamour surrounding the Oscars for a marketing campaign that would help establish the retailer as a fashion destination both in stores and online.

05/16/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

04/02/2019 -
Walmart has expanded its product partnership with celebrity Drew Barrymore to develop an eclectic home decor collection dubbed Flower Home.
Jay Evans The Marketing Arm

03/19/2019 -
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

03/15/2019 -
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
Deb Monahan

10/01/2019 -
This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

06/01/2019 -
Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.