Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.
Despite the disruption, COVID-19 has provided opportunities to create connections with loyal customers. Here are common themes differentiating the CPG brands that are transforming quickly.
How did brands overcome extreme pressure on their supply chain to deliver what retailers need at a time of historical upheaval? Success boils down to addressing four fundamental changes in consumer expectations for their food.
