This annual competition spotlights excellence in creative services, celebrating the power of package design and in-store graphics to advance brands and forge an emotional connection with the consumer at the point of purchase.
Today's supply chain is challenged by increasing variability, uncertainty and complexity. There is a need to plan globally to execute locally, but the intricacies are daunting. Find out how Conair and Newell Rubbermaid are tackling the challenge with technology.
Are your retail compliance penalties on the rise? Conair's SVP of Operations John Mayorek and Altimeter Group Partner Lora Cecere explain the state of retail compliance and how technology has helped fight back.
As the recession presses on, results from the 2009 Sales & Marketing Report signal that IT spend on sales and marketing continues to grow. Executives from AMR Research, AT&T, Conair and Campbell Soup recently weighed in on the research report's findings.
Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.
In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.
Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.
Founding members from such top companies as Conair Corp., Edgewell Personal Care, Kimberly-Clark, Johnson & Johnson, Newell Brands and PepsiCo shared their ideas and best practices for addressing today's key business challenges.
Newell Rubbermaid, Anheuser-Busch InBev, Project 7 and six other CG companies took home awards at the 2010 Consumer Goods Business & Technology Leadership Conference this week. Find out which successful projects earned them this coveted recognition.