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10/21/2018 -
The beverage company has revamped its senior leadership to support long-term strategic plans.

01/15/2019 -
Jessica Ellickson is one of three 2018 Women of Excellence honorees in the “Collaboration” category.

12/26/2018 -
The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

11/29/2018 -
Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

01/23/2019 -
Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.

03/15/2019 -
At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.

03/29/2019 -
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

04/01/2019 -
Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.

05/01/2019 -
We offer perspective on the path to purchase from around the world – from five consumer goods professionals.

01/29/2019 -
Home Depot is unofficially tying in to the National Football League's Super Bowl 2019 by staging a football-themed sweepstakes with Coca-Cola Co.

08/21/2019 -
Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.

01/22/2019 -
Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

05/16/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

11/26/2018 -
Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”

08/01/2019 -
Manufacturer: Coca-Cola Co. Lead Agency: Geometry 2019 Shopper Marketing Effie Award: Multi-Retailer Program (Silver) As the No.

04/02/2019 -
7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.

01/22/2019 -
Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.
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