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06/26/2018 -
Cargo, New York, a company that supplies rideshare drivers like Lyft and Uber with an in-car pantry of sorts from which to buy items with their mobile phones, has partnered with Coca-Cola Co. for a test in the Atlanta area.

10/21/2018 -
The beverage company has revamped its senior leadership to support long-term strategic plans.

09/05/2018 -
The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.

01/29/2018 -
Staples has named Coca-Cola Co. veteran J. Alexander Douglas to man the helm as chief executive officer. He succeeds Shira Goodman, who stepped down on Friday after a 25-year-long career with the retailer, according to The Wall Street Journal.

09/25/2018 -
The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.
Cargo in-car commerce

05/02/2018 -
The beverage giant is the latest packaged goods company to partner with Cargo, an in-vehicle commerce platform that supplies snacks and other necessities to ride-share operators such as Uber and Lyft.

01/15/2019 -
Jessica Ellickson is one of three 2018 Women of Excellence honorees in the “Collaboration” category.

12/26/2018 -
The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

11/29/2018 -
Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."
Tammy Brumfield

06/01/2018 -
Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola.

07/27/2018 -
Country music fans are 125% more likely to visit a Walmart store (to the tune of 15 times a month or more) compared to the rest of the general population. With that insight, for the last three years Coca-Cola Co. has successfully tapped the twang and star power of country music artists to engage with its consumers over social media and drive them to Walmart. 

03/29/2019 -
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

01/23/2019 -
Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.
Coke's Adobe by You Campaign

04/16/2018 -
After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

07/09/2018 -
The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.
April Carlisle

04/11/2018 -
Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.

07/10/2018 -
Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.

03/15/2019 -
At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.
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