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06/26/2018 -
Cargo, New York, a company that supplies rideshare drivers like Lyft and Uber with an in-car pantry of sorts from which to buy items with their mobile phones, has partnered with Coca-Cola Co. for a test in the Atlanta area.

10/21/2018 -
The beverage company has revamped its senior leadership to support long-term strategic plans.

09/05/2018 -
The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.

01/29/2018 -
Staples has named Coca-Cola Co. veteran J. Alexander Douglas to man the helm as chief executive officer. He succeeds Shira Goodman, who stepped down on Friday after a 25-year-long career with the retailer, according to The Wall Street Journal.

10/19/2017 -
In its second year, redesigned program targets moms looking for solutions.

09/25/2018 -
The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.
Cargo in-car commerce

05/02/2018 -
The beverage giant is the latest packaged goods company to partner with Cargo, an in-vehicle commerce platform that supplies snacks and other necessities to ride-share operators such as Uber and Lyft.

01/15/2019 -
Jessica Ellickson is one of three 2018 Women of Excellence honorees in the “Collaboration” category.

12/26/2018 -
The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

11/29/2018 -
Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."
Tammy Brumfield

06/01/2018 -
Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola.

07/27/2018 -
Country music fans are 125% more likely to visit a Walmart store (to the tune of 15 times a month or more) compared to the rest of the general population. With that insight, for the last three years Coca-Cola Co. has successfully tapped the twang and star power of country music artists to engage with its consumers over social media and drive them to Walmart. 

03/29/2019 -
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

01/23/2019 -
Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.
Coke's Adobe by You Campaign

04/16/2018 -
After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

11/20/2017 -
Before his current position, Byron Gilstrap led the development and implementation of Coca-Cola’s B2B online platform, “It was a great role to really learn and understand the breadth and depth of the entire Coca-Cola system,” he says.

07/09/2018 -
The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.
April Carlisle

04/11/2018 -
Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.

07/10/2018 -
Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.

01/17/2018 -
As shoppers now rely more extensively on digital throughout the grocery shopping journey, companies need to understand where and how to spend their marketing dollars, and exactly where to put their messages.
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