Cargo, New York, a company that supplies rideshare drivers like Lyft and Uber with an in-car pantry of sorts from which to buy items with their mobile phones, has partnered with Coca-Cola Co. for a test in the Atlanta area.
Staples has named Coca-Cola Co. veteran J. Alexander Douglas to man the helm as chief executive officer. He succeeds Shira Goodman, who stepped down on Friday after a 25-year-long career with the retailer, according to The Wall Street Journal.
Country music fans are 125% more likely to visit a Walmart store (to the tune of 15 times a month or more) compared to the rest of the general population. With that insight, for the last three years Coca-Cola Co. has successfully tapped the twang and star power of country music artists to engage with its consumers over social media and drive them to Walmart.
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.
Before his current position, Byron Gilstrap led the development and implementation of Coca-Cola’s B2B online platform, MyCoke.com. “It was a great role to really learn and understand the breadth and depth of the entire Coca-Cola system,” he says.
Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.
As shoppers now rely more extensively on digital throughout the grocery shopping journey, companies need to understand where and how to spend their marketing dollars, and exactly where to put their messages.