For the first initiative to go live from the partnership between Starbucks and Alibaba, the coffee chain opened a virtual Starbucks store in China, enabling consumers to complete one-touch orders inside the Starbucks mobile app as well as Alibaba’s suite of apps and tools.
Walgreens Boots Alliance is launching a Boots flagship store on Tmall Global, part of Alibaba Group and a popular online marketplace in China where many international brands are selling their products.
Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.
Tucked into Microsoft’s massive booth, Kroger representatives brought to market the partners’ just-announced Retail as a Service product for the retail industry, showcasing the Microsoft Azure-powered smart technology system that has already modernized some Kroger pilot locations.