Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.
For decades CPG companies have experienced fast growth due to relativelyeasy expansion and consolidation in emerging markets, net new consumersand brand globalization.To achieve growth, efficiency and agility, CPG companies are relying increasingly on social, mobile, analytics and cloud technologies.Rather than approaching the future tactically, industry leaders today are designing "roadmaps" to define a more strategic approach to digital. For many, a successful roadmap would address the following five imperatives.
This white paper from Hexaware examines some of the new age IT infrastructure services that solution partners can provide to help retailers deliver the "phygital" experiences needed to satisfy increasingly demanding consumers.