Amazon is taking showrooming to a new level by partnering with Hearst Corp.'s Good Housekeeping to open a cashierless pop-up store dubbed GH Lab, where purchases are facilitated by SmileCode mobile technology.
Nearly 47.3 million homes have already made artificial intelligence (AI) units a part of the family. Researchers project that by 2022, over 50% of U.S. households will have one, and 5 billion AI assistants will be installed on smartphones worldwide.
BJ’s Wholesale Club is significantly ramping up marketing for its growing assortment of digital tools and omnichannel services as it leverages technology to weave online and offline shopping together into one cohesive experience.
The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.