The home appliance manufacturer has integrated Dash's replenishment functionality into its entire new lineup of connected appliances as it aims to improve customer engagement beyond the product.
Amazon is taking showrooming to a new level by partnering with Hearst Corp.'s Good Housekeeping to open a cashierless pop-up store dubbed GH Lab, where purchases are facilitated by SmileCode mobile technology.
Nearly 47.3 million homes have already made artificial intelligence (AI) units a part of the family. Researchers project that by 2022, over 50% of U.S. households will have one, and 5 billion AI assistants will be installed on smartphones worldwide.
BJ’s Wholesale Club is significantly ramping up marketing for its growing assortment of digital tools and omnichannel services as it leverages technology to weave online and offline shopping together into one cohesive experience.
The Home Depot this spring is shining a spotlight on brands from Clorox Co., RB, Newell Brands and Procter & Gamble, positioning them as "brands you can trust all season long."
While many were hyperbolizing about how virtual reality and augmented reality would change shopping, Amazon was working on what actually emerged as the next frontier for consumer giants: voice.
The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.
A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.
Our sixth annual report recognizes more than 170 brand and retail executives who are making notable contributions in the area of digital shopper marketing.
With support from HCL Technologies, CGT's inaugural awards program honors eight outstanding women who are making tech work for the consumer goods industry
