A cultural transformation is underway at Walmart as the retailer makes heavy investments in artificial intelligence and machine learning to keep up with changing customer preferences, assess new innovations and fight off emerging tech-enabled competitors.
Walmart is joining other food retailers leveraging recipe and online shopping platform Myxx. In addition to Walmart, H-E-B and Albertsons Cos.'s Safeway, Jewel-Osco, Vons, Randalls, Tom Thumb and flagship banners are the newest additions to the growing list of Myxx retailers.
Walmart announced on its blog that more than 350 of its stores would be offering a new way to pay in the Garden Center. Department staff, accessorized in a specialized sash, will be armed with a mobile scanner that they call the “Check Out With Me” mobile device.
The majority of Walmart's sales still occur in physical stores, but digital advances are changing consumer expectations even when they are walking down a physical aisle. To keep up, the retailer has been innovating to deliver new solutions that use mobile technology differently in stores.
An official sponsor of the Academy Awards for the third consecutive year, Walmart zeroed in on the glamour surrounding the Oscars for a marketing campaign that would help establish the retailer as a fashion destination both in stores and online.