Tyson Foods teamed with sports media company The Players’ Tribune in the spring to launch a national “Legends at the Grill” campaign, the first promotion since Tyson completed its merger with Hillshire Brands in August 2014 in which the company has leveraged its entire portfolio – including the Ball
Tyson Foods Inc. CEO Donnie Smith is stepping down and will be replaced by President Tom Hayes; this comes amidst a downbeat outlook for profit in the coming year, according to Dow Jones Business News.
Yappah, a new line of chicken crisps, was a first for Tyson Foods on many levels – including being the company’s first major DTC push. Tim Madigan, vice president of e-business, shares his insights into the development of the program.
When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history.