Apple Pay, Google Pay, Samsung Pay and contactless cards from MasterCard, Visa, American Express and Discover are now accepted at Target stores, the retailer announced in a blog post on its corporate site.
Shoppers at Target haven’t been able to use Apple Pay or any other third-party version of mobile payment inside Target stores, but the mass leader is rolling out its own wallet inside the Target mobile app that will be accessible to REDcard users.
Target is tying in to the designation of June as Pride Month by stocking an exclusive version of 20th Century Fox's Love, Simon home video as well as a limited-edition gift set from digital-native men's grooming brand Harry's.
Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.
Target is tying in to the excitement surrounding the July 4 third season premiere of Netflix's Stranger Things by shining a spotlight on new and exclusive licensed merchandise from the science-fiction '80s-themed horror series.
Augmented reality is popular in the beauty category, and Target is one of the latest to leverage the technology to give shoppers the ability to virtually try on makeup like lipstick colors, cheek colors and false eyelashes.