Apple Pay, Google Pay, Samsung Pay and contactless cards from MasterCard, Visa, American Express and Discover are now accepted at Target stores, the retailer announced in a blog post on its corporate site.
Target is tying in to the designation of June as Pride Month by stocking an exclusive version of 20th Century Fox's Love, Simon home video as well as a limited-edition gift set from digital-native men's grooming brand Harry's.
Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.
Augmented reality is popular in the beauty category, and Target is one of the latest to leverage the technology to give shoppers the ability to virtually try on makeup like lipstick colors, cheek colors and false eyelashes.
Target is shining a spotlight on its expanded fulfillment options with a new iteration of its "Target Run" marketing campaign.
First launched last summer, the original campaign positioned the mass merchant's stores as one-stop-shops for everyday essentials.