CGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.
Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women. The “I’d Rather Get Paid” campaign leverages nearly 20 celebrities and the Ladies Get Paid and The Wing organizations.