Amazon unveiled a new discovery feature for buying home products on the mobile phone or tablet called Amazon Scout. The visual tool is almost like a board of items and is similar to a tool that apps such as Stitch Fix employ for users to rate items with a thumbs up or down.
To combat today’s disruptive landscape, Shopper Marketing and Consumer Goods Technology have united to bring a stronger voice to the industry—one that breaks down the silos that hinder consumer-centric success.
Path to Purchase IQ’s mission is to lead the industry toward sustainable growth a
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.
The Mars Agency is in its second year of a five-year partnership with the College for Creative Studies (CCS), a highly acclaimed design school in Detroit. The shopper marketing agency has joined forces with CCS’s advertising department to offer Cross Stitch Creative, a real-world internship program for students.