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Logistics

Smithfield Foods Seeks to Boost 'Street Smarts'

10/16/2017 -

The packaged meat maker has deployed the SmartDrive video-based safety program across its entire DSD fleet of nearly 600 branded refrigerated box trucks.

Case Studies

Smithfield and Partners Emphasize Grilling at Walmart

12/28/2017 -

For the bulk of the year, Walmart’s case-ready rib business alternates between Smithfield Foods and Tyson Foods, but in the summer the retailer awards all of the business – and all the volume that comes with it – to one supplier.

Digital Transformation

Tech Trends 2018: Relevant Responses to Radical Changes

10/15/2018 -

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.

The 2018 Guide to Digital Incentive Platforms

05/14/2018 -

The 2018 Guide to Digital Incentive Platforms features in-depth profiles from 5 leading companies.

Supermarkets

Food Lion Has a Rewarding Super Bowl

01/23/2018 -

Delhaize America's Food Lion is uniting dozens of brands for a "Playoff Payoff" rewards program ahead of the National Football League's Super Bowl.

Supermarkets

Kroger and Anheuser-Busch Reward Beer Runs

01/02/2018 -

Anheuser-Busch InBev earned a starring role in Kroger's annual "Game Day Greats" campaign by running an exclusive "Tailgate Prize Vault" rewards program at the retailer.

Corporate Strategy

Cross-Functional Collaboration ... Collaborate to Survive

05/01/2019 -

CPG companies are turning away from the old silo mentality – perhaps just in time.

Case Studies

Kroger Fields Multiple Football Plays

02/23/2018 -

Supermarket operator includes brands in Game Day Greats campaign and beyond.

RISE Media Kit Download

03/14/2019 -

To combat today’s disruptive landscape, Shopper Marketing magazine and Consumer Goods Technology have united to bring a stronger voice to the industry—one that breaks down the silos that hinder consumer-centric success. RISE’S mission is to lead the industry toward sustainable growth and operatio

Consumer Engagement

Digital Incentive Platforms Solutions Guide 2019

06/01/2019 -

A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.

Special Reports

Retail Promo Guide 2017

08/31/2017 -

This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.

Technology Innovation

Who's Who in Information Technology

10/22/2017 -

CGT continues its "Who’s Who" series of editorial features focusing on the people behind the systems and processes that make consumer goods businesses run efficiently. This month, we recognize the people behind the technologies that drive business success.

Rise Solutions Guides

Trade Promotion Management Solutions Guide 2018

02/19/2018 -

Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

Consumer Engagement

Who's Who in Digital Marketing 2019

06/01/2019 -

Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.

Business Topics

Top 100 Consumer Goods Companies of 2018

12/14/2018 -

CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.

Shopper Marketing

Who's Who in Shopper Marketing Agencies 2019

03/19/2019 -

Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Shopper Marketing

Who's Who in Shopper Marketing 2018

07/17/2018 -

Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

Marketer Profiles

Who's Who in Shopper Marketing Agencies 2018

03/15/2018 -

Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.