The $1.7 billion transaction combines Shiseido's global reach and product development capabilities with Bare Escentuals' mineral-based cosmetic portfolio and multi-channel marketing.
The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.
Shiseido has selected Salesforce Marketing Cloud to support its comprehensive web beauty service community, establishing one-to-one connections with members.
Beauty isn't everything, but that doesn't apply to the 10 companies on this list who continue to try and capitalize on the consumer's desire to look and smell their best.
Beauty isn't everything. But don't tell that to this group of companies, who are making steady sales gains with innovative health and beauty products and business strategies.
In many ways, the retail/consumer goods (CG) RFID space has been a "hurry-up-and-wait" market over the last three years. But, there are signs that RFID is on the cusp of realizing growth.
CGT continues its "Who’s Who" series of editorial features focusing on the people behind the systems and processes that make consumer goods businesses run efficiently. This month, we recognize the people behind the technologies that drive business success.
Consumer confidence was a bit manic in 2012, hitting a five-year high in November and then dropping again in December as consumers doubted an end to the fiscal cliff.
The annual top 100 list included in our annual Consumer Goods Registry ranks the top-performing public companies by revenue. Where does your company rank? Plus, Wall Street analysts assess and predict market trends in Packaged Goods and Food.
CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.
