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12/15/2017 -
Meijer made its pet department a major part of its Halloween marketing plan with the help of multiple promotions from Nestle-Purina.

11/17/2017 -
Feline celebrities are the centerpiece of Friskies campaigns at Kroger and PetSmart.

05/16/2018 -
​​​​​​​Nestle Purina teamed with Walmart for a digital and in-store campaign that established the manufacturer as the lone expert on how to care for small dogs and introduced a new brand dedicated to small dogs called Bella.

01/16/2018 -
Greg Norsworthy’s career in merchandising began more than 20 years ago when he was an account executive for Nestle Purina Petcare. After several years in category leadership roles, he became very interested in the retail environment.

05/01/2019 -
We offer perspective on the path to purchase from around the world – from five consumer goods professionals.

08/23/2018 -
Petco is heavily promoting the launch of Colgate-Palmolive's Hill's Bioactive Recipe dog food as part of its new "We Stand Behind Science" marketing platform.

08/28/2018 -
BJ’s Wholesale Club recently wrapped a “Spoil Your Furry Friend” pet sweepstakes and giveaway.

06/17/2019 -
Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

12/11/2017 -
PetSmart is putting its charitable efforts in the spotlight this holiday season with a campaign dubbed "The Joy of Giving Back."

05/03/2018 -
Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.

07/17/2018 -
Petco this year scheduled its annual "Black Friday in July" e-commerce sale to coincide with Amazon's Prime Day.

10/30/2017 -
Ahold Delhaize's Food Lion is uniting approximately 45 brands to donate more than $650,000 to Hope for the Warriors to aid veterans.

01/25/2018 -
​​​​​​​The Network of Executive Women has named a new chair and seven new members to its board of directors.

11/13/2018 -
Petco is stripping its shelves of dog and cat food and treats containing artificial colors, flavors and preservatives under new chief executive officer Ron Coughlin as the demand for healthy, natural foods extends from humans to their pets.

11/28/2017 -
As it has in previous years, SC Johnson continues to enjoy a prominent role in Dollar General's holiday marketing efforts.
Tech Trends Report 2017 Teaser Image

10/24/2017 -
Digital tools make the promise of personalized engagement real — and required.

03/19/2019 -
Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

05/10/2019 -
Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.
Salsify Chat

11/07/2018 -
Salsify has acquired Welcome Commerce and launched Salsify Chat, which enables brands to connect directly with consumers from their product pages on Walmart, Target and Office Depot.
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