Nestle Purina teamed with Walmart for a digital and in-store campaign that established the manufacturer as the lone expert on how to care for small dogs and introduced a new brand dedicated to small dogs called Bella.
Greg Norsworthy’s career in merchandising began more than 20 years ago when he was an account executive for Nestle Purina Petcare. After several years in category leadership roles, he became very interested in the retail environment.
Petco is stripping its shelves of dog and cat food and treats containing artificial colors, flavors and preservatives under new chief executive officer Ron Coughlin as the demand for healthy, natural foods extends from humans to their pets.
Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.