The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.
Manufacturer: Procter & Gamble
Lead Agency: Saatchi & Saatchi
2019 Shopper Marketing Effie Award: Seasonal/Event (Bronze)
Vicks needed a Walmart-specific campaign to keep the brand top of mind during stock-up season and make Walmart a mom’s go-to destination during the peak