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SmartParts

11/04/2019 -
The machine-to-machine factory automation product had 100% read accuracy during trials with the global manufacturer.

02/02/2018 -
The customized solution is designed to help P&G improve productivity and performance by using machine learning algorithms to automate much of the demand planning process.

03/14/2018 -
The P&G veteran will oversee ItemMaster's growing partnerships with retailers and consumer product manufacturers.

05/30/2018 -
Family Dollar is heavily promoting the addition of new personal care, cosmetics and OTC products to its shelves.

03/20/2019 -
The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.
P&G SmartLabel

05/30/2018 -
More than 3,500 Procter & Gamble products are now represented within the SmartLabel system, allowing customers to find additional information anytime.

10/23/2018 -
Technology from 3D printing giant Formlabs will let shoppers choose from 48 designs and six colors.

04/24/2018 -
The deal will expand P&G's geographic scale, brand portfolio and category footprint in most of the world’s top 15 OTC markets.

07/24/2018 -
The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. 

10/01/2019 -
I want to emphasize the importance of retailers (in this case, Walgreens) partnering with brands to enhance the shopping experience.

04/24/2019 -
Target is exclusively stocking a collection of special-edition razors and shaving accessories from Procter & Gamble's Gillette Venus sporting a print from luggage and handbag design company Vera Bradley.

05/31/2018 -
For the third consecutive year, Unilever scored the top spot in Gartner’s "Supply Chain Top 25" rankings for 2018, while The Home Depot rejoined the rankings after a three-year absence and adidas made the group for the first time. Gartner's rankings identify supply chain leaders and highlight th
Bazaarvoice and Influenster

08/28/2019 -
The acquisition brings together Influenster’s engaged consumer community with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites.

01/25/2018 -
Helping young homemakers adjust to a life of “adulting,” Procter & Gamble’s Swiffer brand rolled out a light and humorous social and digital effort called the “Art of Adulting.” Central to the program are videos on the brand’s YouTube page starring comedian Abby Elliott.
Brady Duncan, MadTree Brewing Co. Co-Founder

03/12/2019 -
MadTree Brewing co-founder Brady Duncan will give a startup’s perspective on analytics during an April 25 general session at the Retail & Consumer Goods Analytics Summit.

04/27/2018 -
SmartCommerce, Atlanta, is trumpeting its Click2Cart tool that aims to eliminate the sometimes multiple steps required when buying online. The company is working with product manufacturers such as Mondelez International, Procter & Gamble, Unilever, Wrigley, Nestle and Danone.

01/23/2019 -
Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women. The “I’d Rather Get Paid” campaign leverages nearly 20 celebrities and the Ladies Get Paid and The Wing organizations.

01/02/2019 -
Procter & Gamble’s Gillette Venus launched an ad campaign called “My Skin, My Way” – a new approach by the brand to focus more on women themselves, their diversity and their stories, and celebrated women who challenge conventional thoughts of femininity.

10/04/2018 -
Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.

10/03/2018 -
Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.
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