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Business Topics

PepsiCo Bares All in Snacks Buy

06/01/2018 -

The deal for Bare Foods Co. expands the company's better-for-you portfolio.

NPDI (New Product Development & Introduction)

PepsiCo, Kraft Heinz Look Outward for Innovation

05/30/2018 -

New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.

Events

PepsiCo's Phillips to Keynote Retail and Consumer Goods Analytics Summit

03/29/2018 -

SVP-Customer Supply Chain John Phillips will discuss cutting-edge technologies that are poised to disrupt the traditional retail and consumer goods industries and the potential they have for driving deeper understanding of the enterprise, the marketplace and the consumer.

Collaboration

PepsiCo, Walmart Hold Top Spots in Kantar PoweRanking

11/14/2018 -

The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

Sales & Marketing

Frito-Lay Gets Alexa Talking for Back to School

08/28/2018 -

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

NPDI (New Product Development & Introduction)

Halo Top Leads IRI's 'New Product Pacesetters'

04/24/2018 -

The upstart brand's success illustrates the growing influence of small product manufacturers on the consumer goods marketplace.

Retail Execution

7-Eleven Runs an E-Commerce Super Bowl Play

02/11/2019 -

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

Product Information Management

The Era of Fast-Moving Consumer Images

04/30/2018 -

The number of product images needed for e-commerce and social media increases each year. As a consumer packaged goods marketer, how do you create images at scale, and quickly — all while staying in budget? This white paper explains what top brands are doing to solve this challenge.

Supply Chain

Unilever Again Tops Gartner’s Supply Chain Ranks

05/31/2018 -

For the third consecutive year, Unilever scored the top spot in Gartner’s "Supply Chain Top 25" rankings for 2018, while The Home Depot rejoined the rankings after a three-year absence and adidas made the group for the first time. Gartner's rankings identify supply chain leaders and highlight th

Business Topics

Coca-Cola Gets into the Kombucha Trade

09/25/2018 -

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

Shopper Marketing

Kroger Joins Hasbro, Multiple Brands for 'Family Fun Night'

03/05/2019 -

Kroger is shining a spotlight on Hasbro tabletop games, and frozen, snack and beverage SKUs from a variety of manufacturers through a "Family Fun Night" program.

Customer Relationship Management

Customer Management Solutions Guide 2018

12/19/2018 -

A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.

Product Information Management

Readers’ Choice Survey 2019: Product Information Management

02/21/2019 -

The CGT community’s preferred providers of solutions for managing, updating and syndicating product data internally and in conjunction with retailers and other sales partners.

Retail Execution

Readers’ Choice Survey 2019: Retail Execution

02/21/2019 -

The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.

Data & Analytics

Readers’ Choice Survey 2019: Editors' Picks

02/22/2019 -

A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

Artificial Intelligence

A Brave New Voice: The Future of Brands & AI

08/21/2018 -

Artificial intelligence offers an array of new ways to inspire and influence consumers. Learn how here.

Direct to Consumer

Top CPGs Join TerraCycle in Reusable Packaging Initiative

01/29/2019 -

The "Loop" e-commerce platform will let consumers order products from P&G, Nestlé and other top CPGs that will be shipped in reusable containers to be picked back up after usage.

Technology Solutions Guides

Digital Content Management Solutions Guide 2018

08/09/2018 -

CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.