Search

The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint.

The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes.

PepsiCo earned the top position among suppliers in Kantar’s 2018 US PoweRanking report for the third consecutive year.

The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

“For the Love of It,” a new global tag and platform for PepsiCo and Pepsi, is drawing inspiration from music.

Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.

General Mills launched an indulgent Dippin' Dots cereal with an exclusive launch window at Walmart this summer.

Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

The Johnson & Johnson executive will discuss how e-commerce has changed the traditional relationship between retailers and consumer goods manufacturers at the May event.

Here is the complete list of 2019 OMA Award winners, announced at GlobalShop on June 27 in Chicago.

Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry.

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.