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08/13/2019 -
The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

12/22/2020 -
Nike is tapping new hologram technology to improve product fit for e-commerce shoppers.

05/13/2020 -
Higg Co, which was spun out of the Sustainable Apparel Coalition, develops and hosts sustainability measurement tools, enabling companies to integrate measurable data directly into internal systems.

07/22/2020 -
Nike is making leadership changes as part of its focus on its direct-to-consumer strategy and digital transformation.

12/22/2020 -
Nike saw a strong second quarter, marking three straight quarters of roughly 80% digital growth. Hear why Nike’s ability to reach consumers digitally “is just getting better and better as this pandemic goes on.”

03/27/2020 -
The footwear giant anticipates its digital tech investments will help it weather the storm the coronavirus is wreaking upon retail worldwide.

04/15/2020 -
Nike has named a new vice president, general manager of North America.

10/01/2019 -
Analytics is impacting the bottom line for brands and agencies alike.

10/30/2019 -
The highly anticipated Apparel 50 report examines the profit margin of the industry's top public manufacturers and retailers and ranks them. The following is a look at the top manufacturers on the list.

07/06/2020 -
Lululemon Athletica is acquiring in-home fitness platform provider Mirror for $500 million as it further builds out its digital experience offerings to consumers.

12/01/2019 -
Product manufacturers are rebuilding supply chains to meet the needs of omnichannel commerce.

02/21/2020 -
The apparel and footwear company’s filing with the Securities and Exchange Commission on Feb. 14 reports it plans to raise $100 million in common stock.

11/24/2020 -
Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.  

07/06/2020 -
The Harris Poll Essential 100 Ranking rates companies on their corporate response to the pandemic in four different categories.

06/04/2020 -
Companies that haven’t done the legwork in diversity and inclusion may be better served to first keep their mouths closed and their ears open when it comes to publicly reacting to the death of George Floyd, say those experienced in helping brands manage through conflict.

03/04/2021 -
For consumer goods brands to successfully navigate consumer sentiment during uncertain times, the best path forward is usually finding middle ground — and leveraging advanced analytics to test digital media strategies can make it easier to maneuver.

10/01/2019 -
More than ever, brands must continually keep up with technology to stay close to consumers.

10/01/2019 -
AI-driven tools help CPGs get a clearer picture of retail realities,

10/01/2019 -
Tools of Engagement: The best way to make ‘personal’ connections is often through technology.
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