Search

Nike has opened a new experimental store called Nike Live in the West Hollywood neighborhood of Los Angeles that caters to local users of the NikePlus app.

During the NBA’s All-Star Weekend in February, Nike threw an exclusive party at a location in Los Angeles. Attendees were given a Snapcode to scan from within the Snapchat mobile app that allowed purchase of a limited, early release of its Jordan III Tinker shoe.

The footwear giant’s business plan is a veritable digital transformation blueprint.

The brand's first "Live" store caters heavily to members of the NikePlus loyalty program, as well as to the local community.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.

For the holiday shopping season, Google announced that Best Buy, Nike and Sephora were leveraging Google’s “Shopping Actions” program, which gets products in front of shoppers across Google’s platforms.

Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.

The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

It’s official: Consumers now have as many options for subscription-based razor blade replenishment services as they do product options on the retail shelf.

Steady improvements in a variety of areas has Johnson & Johnson's supply chain earning accolades from a number of sources.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

The full digital edition of CGT's December 2018 issue is available here.

If you need to find best practices in IT leadership, supply chain transformation, forward-thinking retail collaboration or new-business innovation, you’ve come to the right place. CGT showcases its annual slate of industry award winners.

New York-based Spent and its free shopping mobile app of the same name aims to reward shoppers with cash back on everyday purchases.

Amazon founder and chief executive officer Jeff Bezos' annual shareholder letter revealed that Prime has more than 100 million members.