During the NBA’s All-Star Weekend in February, Nike threw an exclusive party at a location in Los Angeles. Attendees were given a Snapcode to scan from within the Snapchat mobile app that allowed purchase of a limited, early release of its Jordan III Tinker shoe.
For the holiday shopping season, Google announced that Best Buy, Nike and Sephora were leveraging Google’s “Shopping Actions” program, which gets products in front of shoppers across Google’s platforms.
If you need to find best practices in IT leadership, supply chain transformation, forward-thinking retail collaboration or new-business innovation, you’ve come to the right place. CGT showcases its annual slate of industry award winners.
For the third consecutive year, Unilever scored the top spot in Gartner’s "Supply Chain Top 25" rankings for 2018, while The Home Depot rejoined the rankings after a three-year absence and adidas made the group for the first time.
Gartner's rankings identify supply chain leaders and highlight th