The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.
Higg Co, which was spun out of the Sustainable Apparel Coalition, develops and hosts sustainability measurement tools, enabling companies to integrate measurable data directly into internal systems.
Nike saw a strong second quarter, marking three straight quarters of roughly 80% digital growth. Hear why Nike’s ability to reach consumers digitally “is just getting better and better as this pandemic goes on.”
The highly anticipated Apparel 50 report examines the profit margin of the industry's top public manufacturers and retailers and ranks them. The following is a look at the top manufacturers on the list.
Lululemon Athletica is acquiring in-home fitness platform provider Mirror for $500 million as it further builds out its digital experience offerings to consumers.
Recently, Endava's Head of Marketing attended an inspirational meet-up with one of the world’s leading innovators in the retail industry: Frank Rehme, whose contribution to numerous multinational companies has set global standards through new solutions.
The apparel and footwear company’s filing with the Securities and Exchange Commission on Feb. 14 reports it plans to raise $100 million in common stock.
Companies that haven’t done the legwork in diversity and inclusion may be better served to first keep their mouths closed and their ears open when it comes to publicly reacting to the death of George Floyd, say those experienced in helping brands manage through conflict.
For consumer goods brands to successfully navigate consumer sentiment during uncertain times, the best path forward is usually finding middle ground — and leveraging advanced analytics to test digital media strategies can make it easier to maneuver.
