During the NBA’s All-Star Weekend in February, Nike threw an exclusive party at a location in Los Angeles. Attendees were given a Snapcode to scan from within the Snapchat mobile app that allowed purchase of a limited, early release of its Jordan III Tinker shoe.
For the holiday shopping season, Google announced that Best Buy, Nike and Sephora were leveraging Google’s “Shopping Actions” program, which gets products in front of shoppers across Google’s platforms.
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