New York-based Nielsen, and NPD, Port Washington, New York, are building a large-scale, comprehensive omnishopper consumer panel to bring insight into today’s shoppers across all channels, all products and all categories.
The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.
Nielsen this month is launching Everyday Analytics, a suite of tools designed to enable consumer packaged goods manufacturers to keep pace with the constantly changing, daily conditions of today's fragmented marketplace.
"Our clients have always valued advanced analytics to guide their ann
Chandler Bigelow has been named CFO at Nielsen Global Connect.
Most recently CFO of Tribune Media Company, Bigelow brings deep finance and leadership experience to the global measurement and data analytics provider.