The Home Depot is positioning SKUs from Coca-Cola Co., Newell Brands' Rubbermaid, Clorox Co.'s Kingsford, Weber-Stephen Products' Weber and private label Ryobi as ideal tailgating components this football season.
ShopRite has teamed with TeacherLists, an online service for creating and sharing digital school supply lists, to allow shoppers to view and purchase all of a student's school-specific supplies through shoprite.com.
To combat today’s disruptive landscape, Shopper Marketing magazine and Consumer Goods Technology have united to bring a stronger voice to the industry—one that breaks down the silos that hinder consumer-centric success.
RISE’S mission is to lead the industry toward sustainable growth and operatio
Why does the consumer goods industry need more female leaders? The answer can be found in the insights provided by the award-winning women executives showcased in this second installment of EnsembleIQ's "Essentials" series.
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.