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07/27/2018 -
Nestle Waters launched a health-positive social sweepstakes in partnership with the stars of the WWE (World Wrestling Entertainment), sending one winner to see the SummerSlam event live.

05/06/2019 -
The world's largest consumer goods manufacturer has embedded SAS Analytics into key business processes to sense demand for its products more accurately and reliably on a global basis.

09/05/2018 -
Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa.

02/20/2019 -
The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.

01/15/2019 -
Kelly Marsh started her marketing career at Starbucks in the early 2000s. She held a variety of marketing roles to build the brand both nationally and locally.

07/24/2018 -
The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. 

05/01/2019 -
We offer perspective on the path to purchase from around the world – from five consumer goods professionals.

01/15/2019 -
It’s pretty clear that a dramatic transformation is underway when the industry’s largest company sells off its namesake brand. That’s exactly what happened to the consumer goods industry in 2018.

10/19/2018 -
Family Dollar is positioning itself as a one-stop-shop for low-priced Halloween needs.

04/10/2019 -
Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.

01/18/2019 -
The new platform aims to help retailers and advertisers improve both shopper experience and profits through coordinated campaigns that span in-store, offline and online.

03/28/2019 -
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

01/14/2019 -
Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

08/23/2018 -
Petco is heavily promoting the launch of Colgate-Palmolive's Hill's Bioactive Recipe dog food as part of its new "We Stand Behind Science" marketing platform.

07/17/2018 -
Petco this year scheduled its annual "Black Friday in July" e-commerce sale to coincide with Amazon's Prime Day.
Tammy Brumfield

06/01/2018 -
Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola.

05/30/2018 -
Walmart is exclusively merchandising "red, white and blue" Sour Patch Kids ice cream manufactured by Nestle's Dreyers with licensing from Mondelez International.

01/14/2019 -
Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.
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