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11/01/2019 -
Program spotlighting limited-edition Oreo cookies drives sales at Target.

11/15/2018 -
Alister Greenwood’s previous roles have prepared him for his current e-commerce job by their unique experiences yet comparative focus on the consumers’ needs.

11/28/2018 -
Mondelez International has been exploring partnerships that prioritize digital to target shoppers that are typically out-of-range for the largely high-impulse-purchase snack manufacturer.

04/01/2019 -
Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.

05/16/2018 -
​​​​​​​With a brand and product as established as the Oreo cookie, it takes a really great idea to generate product growth at Walmart nationwide by 13% and increase the cookie category by 26%.

10/26/2018 -
Ahold Delhaize's Food Lion is running its second annual October fundraiser for veterans group Hope for the Warriors, this year tying donations to bulk purchases.

09/01/2019 -
Anne Martin has always loved creating art. Her goal in college was to find a career in which she could incorporate the marketing skills she was learning with her creative side.

12/19/2018 -
A new "Ritz Recipes" skill helps users browse recipes, add ingredients to shopping lists and even prepare the dish.

07/24/2018 -
After two years of experimenting with different summer campaigns, Kroger has revived the "Red, White & Barbecue" program it introduced in 2015.

05/16/2018 -
As official sponsors of the NCAA’s March Madness basketball tournament, Coca-Cola, Mondelez and Hershey partnered for a shopper marketing program that made Kroger a one-stop shop for home parties around the tournament.

05/01/2019 -
We offer perspective on the path to purchase from around the world – from five consumer goods professionals.

04/16/2018 -
Sponsors of the National Collegiate Athletic Association's Division I Men's Basketball Tournament took the lead in Family Dollar's "Slam Dunk Savings" campaign running during March Madness season.​​​​​​​

01/10/2018 -
Download the 2018 Path to Purchase Summit brochure here.
Kantar PowerRankings 2018

11/09/2018 -
PepsiCo earned the top position among suppliers in Kantar’s 2018 US PoweRanking report for the third consecutive year.

12/17/2018 -
Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

02/22/2018 -
Meijer is spotlighting products from Olympic sponsors Coca-Cola Co., Mondelez International, Kellogg Co., Hershey Co., Procter & Gamble and J.M. Smucker Co. during the Pyeongchang games with a "There's No Us Without U" campaign.

04/27/2018 -
SmartCommerce, Atlanta, is trumpeting its Click2Cart tool that aims to eliminate the sometimes multiple steps required when buying online. The company is working with product manufacturers such as Mondelez International, Procter & Gamble, Unilever, Wrigley, Nestle and Danone.

05/18/2018 -
Ahold Delhaize's Hannaford is reprising the "Savor the Flavors of Summer" sweepstakes it introduced last year.​​​​​​​

03/16/2018 -
Ahold Delhaize's Hannaford recently wrapped a "Wholesome Home Cooking" campaign raising money for child nutrition.​​​​​​​
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