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03/11/2020 -
Polit will oversee the snack company’s global information technology solutions, reporting to executive vice president and chief financial officer Luca Zaramella.

11/01/2019 -
Program spotlighting limited-edition Oreo cookies drives sales at Target.

06/22/2020 -
Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.  
Kantar PowerRankings 2018

11/09/2018 -
PepsiCo earned the top position among suppliers in Kantar’s 2018 US PoweRanking report for the third consecutive year.

06/02/2020 -
We’ve hit the halfway mark for 2020 and so the CGT team decided it was a good time to take stock on what’s been resonating with our audience.

11/13/2019 -
The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2019 Women of Excellence Awards.

03/29/2019 -
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

03/26/2020 -
A number of companies are showing their gratitude toward their front-line employees during the coronavirus health crisis in the form of raised wages and bonuses.

03/28/2019 -
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

03/10/2020 -
The new head is tasked with leading such brands as Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July.
Quotient

10/30/2018 -
Quotient Technology announced it has acquired U.K.-based Elevaate, which has an in-market technology platform that drives e-commerce sales through sponsored search and product ads on retailers’ e-commerce properties and elsewhere on the web.

10/01/2019 -
Amelia Strobel joined Mars five years ago to lead its global Specialty Pet Nutrition Consumer and Market Insights (CMI) organization based in the U.S.

01/07/2020 -
Natura &Co closed on its acquisition of Avon Products last week, and has appointed a new senior team to drive the company’s growth.

05/26/2020 -
The new senior VP and CSCO will be tasked with procurement, manufacturing, transportation, continuous improvement, sustainability, and quality, safety and regulatory operations on the global level.

10/01/2019 -
More than ever, brands must continually keep up with technology to stay close to consumers.

11/14/2018 -
The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

10/16/2019 -
The Path to Purchase Institute has named the nominees for the 2019 Women of Excellence Awards.

12/01/2019 -
A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.
Digital Shopper Engagement Solutions 2020

01/01/2020 -
A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.
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