Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.
As official sponsors of the NCAA’s March Madness basketball tournament, Coca-Cola, Mondelez and Hershey partnered for a shopper marketing program that made Kroger a one-stop shop for home parties around the tournament.
Sponsors of the National Collegiate Athletic Association's Division I Men's Basketball Tournament took the lead in Family Dollar's "Slam Dunk Savings" campaign running during March Madness season.
Meijer is spotlighting products from Olympic sponsors Coca-Cola Co., Mondelez International, Kellogg Co., Hershey Co., Procter & Gamble and J.M. Smucker Co. during the Pyeongchang games with a "There's No Us Without U" campaign.
SmartCommerce, Atlanta, is trumpeting its Click2Cart tool that aims to eliminate the sometimes multiple steps required when buying online. The company is working with product manufacturers such as Mondelez International, Procter & Gamble, Unilever, Wrigley, Nestle and Danone.