Brands are experimenting with augmented reality ads from Facebook that appear in a user’s news feed. Sephora ran an ad that engaged Facebook users to tap and try on makeup looks, and those playing with the AR overlays of lipstick shades or mascaras could click to buy products.
Sony Pictures tied its release of “Hotel Transylvania 3: Summer Vacation” into an Amazon Alexa skill that brings the voices of select characters into consumers’ homes to read a bedtime story, sing a nursery rhyme or tell a joke.
During the NBA’s All-Star Weekend in February, Nike threw an exclusive party at a location in Los Angeles. Attendees were given a Snapcode to scan from within the Snapchat mobile app that allowed purchase of a limited, early release of its Jordan III Tinker shoe.
CGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.