When P2PI editors and MarketingLab/SellCheck began working to identify the best in-store marketing program in the 25-year history of our Design of the Times Awards competition, we didn’t realize we’d find one that was still in the field.
The consumer healthcare market was a hotbed for mega-deals in 2014, beginning with the creation of a consumer healthcare joint venture between Glaxosmithkline and Novartis. With 2013 pro forma revenues of £6.5 billion, the joint venture established the No.
As senior shopper marketing manager for the Coca-Cola Co., Shakira McLennan focuses on developing and guiding retailer strategy and optimizing Coca-Cola brands at the point-of-sale. Much of her time these days she says is focused on linking Coke’s portfolio with other brands and categories to drive growth.
A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.
Fast Company released its annual list of the The Worlds 50 Most Innovative Companies for 2011 earlier this month. Not surprisingly, Apple, Inc. was crowned No. 1 followed by social networking stars Facebook and Twitter. While only three consumer goods companies made the Top 50, another 20 were named as market leaders in the consumer product and food industries.
Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
Succeeding in innovation is a rare feat these days and that is why CGT's Innovation Awards once again recognize deserving consumer goods companies for excellence in innovation. Find out which six consumer goods companies took home awards this year.