Apple has acquired location-based mobile app Shazam. The music app gives users the ability to identify the artists and songs playing near them. Apple says the app has more than 1 billion downloads, and the company will now offer Shazam ad-free.
Theory House founder and president Jim Cusson will join Illy Caffe North America chief marketing officer Beverly Stotz to discuss how brands can engage Millennials by tapping into their passion during a May 16 session at the Path to Purchase Summit.
BJ’s Wholesale Club is luring holiday shoppers to its stores by offering exclusive toys from leading brands.
The warehouse club first began touting the assortment in September when it released its "Exclusive Top Ten Toys List” in its Stocked digital member journal.
Saputo wanted to expand Treasure Cave's reach in the deli aisle, so it talked with Catalina to gain information on shopper basket data that might identify potential partners for the brand, focusing on those that help complement and accentuate recipes with blue cheese.