Matt Dubow has always had a passion for debate, and the skills he acquired early on help him every day in his work. It’s all about the story, he says. “We need to influence our customers, and create a relationship and foundation with them.
Just how safe is it to drink tap water? That is the question posed by Primo Water in its Seedy Joints marketing campaign, which asks consumers to consider their options when it comes to procuring drinking water.
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.
More than 100 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.