Consumer Goods Technology and the Path to Purchase Institute announced that Fractal Analytics, a global leader in artificial intelligence and analytics that power decision-making in Fortune 500 companies, is the title sponsor for the 2019 Retail & Consumer Goods Analytics Summit.
Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.
Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.
Manufacturer: American Pet Nutrition
Lead Agency: The Mars Agency
2019 Shopper Marketing Effie Award: Challenger Brand Solution (Gold)
As an independent, family-owned brand with only a 0.69% share of the $30 billion grocery pet category, American Pet Nutrition’s Supreme Source faced a
EnsembleIQ next month will unite two of its well-known industry events next month when the 14th annual Consumer Goods Sales & Marketing Summit will be staged alongside the 28th annual Path to Purchase Expo.