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10/16/2018 -
Cleyana Mayweather is one of three 2018 Women of Excellence honorees in the “Rising Star” category.

12/14/2018 -
Bree Glaeser is one of three 2018 Women of Excellence honorees in the “Innovation” category.

09/01/2019 -
As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

01/15/2019 -
Jason Wood joined Mars in 2004 and has not looked back. Wood says he is fortunate to have held a variety of positions that have prepared him for his current role.

09/17/2018 -
​​​​​​​As the shopper insights center of expertise at Mars Inc., AiCi Li is responsible for growing capabilities and advancing the organization’s learning agenda in this practice area.

09/17/2018 -
Michelle Weinrich joined Mars Wrigley in September 2016 as the shopper insights lead for its Walmart business. In July 2017, she took over leading the shopper insights function for Mars Wrigley Confectionery in the U.S.
2019 Guide to Shopper Marketing Agencies

08/28/2019 -
The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.

01/30/2019 -
The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

10/19/2018 -
Family Dollar is positioning itself as a one-stop-shop for low-priced Halloween needs.

02/25/2019 -
Specialty beverage retailer BevMo! is testing the voice-activated in-store shopping assistant introduced by The Mars Agency in early 2018.

03/12/2019 -
Mars Inc.'s M&M's activated the latest round of its national "Flavor Vote" program at Walgreens by securing placement for a dedicated endcap as well as a counter display at checkout.

10/04/2018 -
The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2018 Women of Excellence Awards.

04/09/2019 -
Consumer Goods Technology and the Path to Purchase Institute announced that Fractal Analytics, a global leader in artificial intelligence and analytics that power decision-making in Fortune 500 companies, is the title sponsor for the 2019 Retail & Consumer Goods Analytics Summit.

10/22/2018 -
Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

12/17/2018 -
Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

03/19/2019 -
Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

05/10/2019 -
Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.

11/09/2018 -
Albertsons Cos. chains including Jewel-Osco, Safeway, and Acme drew Halloween shoppers with purchase incentives and exclusive offers this season.

10/30/2018 -
Quotient Technology announced it has acquired U.K.-based Elevaate, which has an in-market technology platform that drives e-commerce sales through sponsored search and product ads on retailers’ e-commerce properties and elsewhere on the web.

08/01/2019 -
Manufacturer: American Pet Nutrition Lead Agency: The Mars Agency 2019 Shopper Marketing Effie Award: Challenger Brand Solution (Gold) As an independent, family-owned brand with only a 0.69% share of the $30 billion grocery pet category, American Pet Nutrition’s Supreme Source faced a
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