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10/01/2019 -
Amelia Strobel joined Mars five years ago to lead its global Specialty Pet Nutrition Consumer and Market Insights (CMI) organization based in the U.S.

09/01/2019 -
As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.
2019 Guide to Shopper Marketing Agencies

08/28/2019 -
The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.

01/30/2019 -
The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

02/25/2019 -
Specialty beverage retailer BevMo! is testing the voice-activated in-store shopping assistant introduced by The Mars Agency in early 2018.

03/12/2019 -
Mars Inc.'s M&M's activated the latest round of its national "Flavor Vote" program at Walgreens by securing placement for a dedicated endcap as well as a counter display at checkout.

11/18/2019 -
The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

04/09/2019 -
Consumer Goods Technology and the Path to Purchase Institute announced that Fractal Analytics, a global leader in artificial intelligence and analytics that power decision-making in Fortune 500 companies, is the title sponsor for the 2019 Retail & Consumer Goods Analytics Summit.

09/18/2019 -
Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.

03/19/2019 -
Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

05/10/2019 -
Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.

08/01/2019 -
Manufacturer: American Pet Nutrition Lead Agency: The Mars Agency 2019 Shopper Marketing Effie Award: Challenger Brand Solution (Gold) As an independent, family-owned brand with only a 0.69% share of the $30 billion grocery pet category, American Pet Nutrition’s Supreme Source faced a

08/01/2019 -
Lena Lewis joined Ferrara earlier this year to head up consumer engagement and shopper marketing.

10/13/2019 -
EnsembleIQ next month will unite two of its well-known industry events next month when the 14th annual Consumer Goods Sales & Marketing Summit will be staged alongside the 28th annual Path to Purchase Expo.

10/13/2019 -
The newly reimagined Path to Purchase Expo has announced another game-changing feature to its experience: a co-located Consumer Goods Sales & Marketing Summit.

02/13/2019 -
The pet food brand is rolling out cloud-based demand planning software from solutions provider FuturMaster to more than 20 markets.

05/01/2019 -
Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.
OMA 2019 Complete List Preview

06/27/2019 -
Here is the complete list of 2019 OMA Award winners, announced at GlobalShop on June 27 in Chicago.
Jacque James

08/01/2019 -
Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.
Christine Nessen of Office Depot

06/01/2019 -
Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.
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