Michelle Weinrich joined Mars Wrigley in September 2016 as the shopper insights lead for its Walmart business. In July 2017, she took over leading the shopper insights function for Mars Wrigley Confectionery in the U.S.
Consumer Goods Technology and the Path to Purchase Institute announced that Fractal Analytics, a global leader in artificial intelligence and analytics that power decision-making in Fortune 500 companies, is the title sponsor for the 2019 Retail & Consumer Goods Analytics Summit.
Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.
Quotient Technology announced it has acquired U.K.-based Elevaate, which has an in-market technology platform that drives e-commerce sales through sponsored search and product ads on retailers’ e-commerce properties and elsewhere on the web.
Manufacturer: American Pet Nutrition
Lead Agency: The Mars Agency
2019 Shopper Marketing Effie Award: Challenger Brand Solution (Gold)
As an independent, family-owned brand with only a 0.69% share of the $30 billion grocery pet category, American Pet Nutrition’s Supreme Source faced a