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09/17/2018 -
​​​​​​​As the shopper insights center of expertise at Mars Inc., AiCi Li is responsible for growing capabilities and advancing the organization’s learning agenda in this practice area.

08/07/2018 -
The first "class" of the Leap Venture Studio includes entrepreneurs in nutrition, veterinary diagnostics, on-demand services and medicine.

06/25/2018 -
Mars Inc. is promoting the red, white and blue confectionery SKUs it rolls out for Memorial Day and the Fourth of July with an exclusive sweepstakes at Meijer.

06/25/2018 -
After three years of partnering with Coca-Cola for a summer fundraiser for the USO (United Service Organizations), Kroger is instead getting help from Mars this year.​​​​​​​

10/16/2018 -
Cleyana Mayweather is one of three 2018 Women of Excellence honorees in the “Rising Star” category.

12/14/2018 -
Bree Glaeser is one of three 2018 Women of Excellence honorees in the “Innovation” category.

01/15/2019 -
Jason Wood joined Mars in 2004 and has not looked back. Wood says he is fortunate to have held a variety of positions that have prepared him for his current role.

09/17/2018 -
Michelle Weinrich joined Mars Wrigley in September 2016 as the shopper insights lead for its Walmart business. In July 2017, she took over leading the shopper insights function for Mars Wrigley Confectionery in the U.S.

10/04/2018 -
The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2018 Women of Excellence Awards.

01/30/2019 -
The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

10/19/2018 -
Family Dollar is positioning itself as a one-stop-shop for low-priced Halloween needs.

02/25/2019 -
Specialty beverage retailer BevMo! is testing the voice-activated in-store shopping assistant introduced by The Mars Agency in early 2018.

04/09/2019 -
Consumer Goods Technology and the Path to Purchase Institute announced that Fractal Analytics, a global leader in artificial intelligence and analytics that power decision-making in Fortune 500 companies, is the title sponsor for the 2019 Retail & Consumer Goods Analytics Summit.

03/12/2019 -
Mars Inc.'s M&M's activated the latest round of its national "Flavor Vote" program at Walgreens by securing placement for a dedicated endcap as well as a counter display at checkout.

10/26/2018 -
The PXM platform aids in the creation and syndication of product content on Amazon and Walmart, enabling brands to add immersive content across all SKUs.

07/17/2018 -
Walmart rebranded its WMX ad platform as Walmart Media Group in June, having introduced a redesigned earlier in the year.

10/22/2018 -
Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

04/22/2019 -
“We can’t recycle our way out of the garbage crisis,” says TerraCycle founder and CEO Tom Szaky, who will give a Path to Purchase Summit keynote presentation on May 17.

02/22/2019 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

07/20/2018 -
New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.
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