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09/01/2019 -
As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

10/16/2018 -
Cleyana Mayweather is one of three 2018 Women of Excellence honorees in the “Rising Star” category.

12/14/2018 -
Bree Glaeser is one of three 2018 Women of Excellence honorees in the “Innovation” category.

01/15/2019 -
Jason Wood joined Mars in 2004 and has not looked back. Wood says he is fortunate to have held a variety of positions that have prepared him for his current role.

10/04/2018 -
The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2018 Women of Excellence Awards.

01/30/2019 -
The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

10/19/2018 -
Family Dollar is positioning itself as a one-stop-shop for low-priced Halloween needs.

02/25/2019 -
Specialty beverage retailer BevMo! is testing the voice-activated in-store shopping assistant introduced by The Mars Agency in early 2018.

04/09/2019 -
Consumer Goods Technology and the Path to Purchase Institute announced that Fractal Analytics, a global leader in artificial intelligence and analytics that power decision-making in Fortune 500 companies, is the title sponsor for the 2019 Retail & Consumer Goods Analytics Summit.

03/12/2019 -
Mars Inc.'s M&M's activated the latest round of its national "Flavor Vote" program at Walgreens by securing placement for a dedicated endcap as well as a counter display at checkout.

10/26/2018 -
The PXM platform aids in the creation and syndication of product content on Amazon and Walmart, enabling brands to add immersive content across all SKUs.

09/18/2019 -
Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.
2019 Guide to Shopper Marketing Agencies

08/28/2019 -
The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.

10/22/2018 -
Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

04/22/2019 -
“We can’t recycle our way out of the garbage crisis,” says TerraCycle founder and CEO Tom Szaky, who will give a Path to Purchase Summit keynote presentation on May 17.
Quotient

10/30/2018 -
Quotient Technology announced it has acquired U.K.-based Elevaate, which has an in-market technology platform that drives e-commerce sales through sponsored search and product ads on retailers’ e-commerce properties and elsewhere on the web.

02/22/2019 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

05/01/2019 -
Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

03/19/2019 -
Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

02/13/2019 -
The pet food brand is rolling out cloud-based demand planning software from solutions provider FuturMaster to more than 20 markets.
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