CGT continues its "Who’s Who" series of editorial features focusing on the people behind the systems and processes that make consumer goods businesses run efficiently. This month, we recognize the people behind the technologies that drive business success.
Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store,"
Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe.
CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.