CGT continues its "Who’s Who" series of editorial features focusing on the people behind the systems and processes that make consumer goods businesses run efficiently. This month, we recognize the people behind the technologies that drive business success.
The full digital edition of CGT's August 2018 issue is available here. The table of contents can be found below.
How do you succeed in a marketplace where the rules of engagement with consumers, retailers and more-nimble new competitors have changed dramatically?
Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store,"
Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe.
CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.