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05/21/2019 -
The unique circular shopping system delivers products from top brands in returnable containers.

10/01/2019 -
​​​​​​​TerraCycle’s Loop leads the charge as brands, retailers and consumers all express a desire to reduce packaging waste.

04/22/2019 -
“We can’t recycle our way out of the garbage crisis,” says TerraCycle founder and CEO Tom Szaky, who will give a Path to Purchase Summit keynote presentation on May 17.

10/01/2019 -
​​​​​​​Who ever said that a great business innovation has to be sustainable, or that a revolutionary idea can’t be a little bit goofy?

07/02/2019 -
The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes.

04/23/2019 -
The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.
P&G's Closed Loop Home

06/05/2019 -
In an exclusive interview with Path to Purchase Institute, Procter & Gamble CMO Marc Pritchard explains the industry collective's plans to promote sustainability solutions.

05/31/2019 -
Led by global recycling firm TerraCycle, the Loop platform allows consumers to order and refill products that arrive in durable, reusable or fully recyclable packaging.

08/04/2019 -
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

03/16/2020 -
Trax will combine both companies’ technologies, products and customer delivery to create a closed-loop merchandising system for physical retail.

06/23/2019 -
If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.
Symphony RetailAI

08/29/2019 -
The partnership supports Symphony RetailAI’s merchandising initiative, allowing retailers to identify, design and test category/store layouts in an AI virtual environment.
inMarket

06/19/2019 -
Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.

10/01/2019 -
A college course helped set Stephen Bettencourt on a path to his current career. In his undergraduate program, a marketing research class really resonated with him.

08/21/2019 -
By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

04/10/2019 -
On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

12/01/2019 -
A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.
Digital Shopper Engagement Solutions 2020

01/01/2020 -
A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

11/01/2019 -
Shah is leading 1-800-Flowers.com into the digital future while strengthening the emotional bonds that consumers have with the iconic retail brand.
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