The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.
Levi Strauss & Co. and Google's "Project Jacquard" are developing a smart jacket that will let wearers take phone calls, adjust the volume on music, or check-in on navigational directions, for example, just by hitting gesture-sensitive spots on the coat like swiping a sleeve.
Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.
To further define the sport-fashion market, Nike Inc.'s Jordan Brand division and Levi Strauss & Co. form a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands.
A multiyear collaboration will focus on creating new and innovative capabilities within the supply chain utilizing technologies like machine learning, artificial intelligence, Internet of Things and advanced analytics.
Market research firm BrandSpark International announces the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada, revealing trends regionally and nationally, as well as what determines Canadians' trust in a retailer.