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02/06/2008 -
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries.

03/07/2018 -
Proprietary "Project F.L.X." technology digitizes manual tasks to dramatically shorten lead times while reducing the number of chemical formulations used in manufacturing.

03/03/2011 -
The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.

08/03/2016 -
Levi Strauss & Co. and Google's "Project Jacquard" are developing a smart jacket that will let wearers take phone calls, adjust the volume on music, or check-in on navigational directions, for example, just by hitting gesture-sensitive spots on the coat like swiping a sleeve.

09/11/2018 -
Merging the retail and e-commerce functions is one way the classic jeans brand is seeking to refit the company for growth.

11/09/2009 -
Levi Strauss & Co. taps i2 Technologies Inc. to design and deploy processes and tools to improve service levels to its U.S. retail customers.

03/06/2019 -
Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.

12/01/2007 -
To further define the sport-fashion market, Nike Inc.'s Jordan Brand division and Levi Strauss & Co. form a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands.

07/19/2011 -
The Levi's brand announces it has appointed Paul Zadoff as its new Senior Vice President of Wholesale Commercial Operations for the Americas.

08/02/2011 -
The former Avon vice president will be responsible for leading the development and execution of the brand's growth strategy and global business development.

04/16/2014 -
E-commerce represents a significant growth opportunity for the global jeanswear company.

08/23/2007 -
Levi Strauss & Co. is expanding its RFID strategy to improve inventory management and enrich the customer purchasing experience by expediting the checkout process -- especially during peak seasons.

11/12/2014 -
Wipro will provide support for certain business services within information technology, finance, human resources, customer service and consumer relations.

11/16/2017 -
Google and Levi Strauss & Co. have officially launched a smart, wearable denim jacket called the “Commuter Trucker Jacket With Jacquard By Google.” It retails for $350.

01/17/2018 -
Having fully embraced omnichannel retailing, the industry is (finally) prepared to undertake the steps necessary to succeed at it. CGT presents some first-blush reaction to this year's event.

07/30/2015 -
Why stop with a watch? Levi Strauss & Co. has partnered with Google to join the company’s “Project Jacquard,” which aims to make clothing “smart.”

02/28/2018 -
A multiyear collaboration will focus on creating new and innovative capabilities within the supply chain utilizing technologies like machine learning, artificial intelligence, Internet of Things and advanced analytics.

11/01/2005 -
Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.

07/01/2005 -
To achieve significant inventory reduction goals and improve supply chain performance, Unilever taps SmartOps Multistage Inventory Planning & Optimization (MIPO) solution in North America.

04/12/2016 -
Market research firm BrandSpark International announces the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada, revealing trends regionally and nationally, as well as what determines Canadians' trust in a retailer.
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