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08/02/2017 -
Position this enclosed Lego City display on a shelf adjacent to the City toy sets, give it an electric eye to trigger the internal light and a small knob to set some items in motion, and then add kids and let the magic happen.

12/11/2018 -
An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.

10/19/2017 -
To support the latest “Batman” movie from Warner Bros. and The Lego Group, they created a two-sided version of Batman as the largest Lego you’ve ever seen. This 3-D corrugated wonder owes the store associates credit for doing a fantastic job assembling a complicated unit.
LEGO BOOST Vernie the Robot

08/02/2017 -
A new product line introduces children to coding through a free app that lets them bring five LEGO creations to life.

08/02/2017 -
When you have the hottest “horse” in the race, you ride it as long and as far as you can. Hence, an endcap featuring Lego Batman-themed toys. By utilizing the mass retailer store’s endcap shelving, the display could be tailored to the size of the packaging at no expense to the brand.

02/28/2019 -
Target tied in to the Feb. 8 theatrical release of Warner Bros. Entertainment's The Lego Movie 2: The Second Part by stocking exclusive licensed merchandise and staging an in-store scavenger hunt.

08/02/2017 -
This island of “Batman” and Lego toys and accessories dominated the front end of a major mass retailer.

11/28/2017 -
Target and Lego Group teamed to stage an in-store Star Wars: The Last Jedi scavenger hunt ahead of the Walt Disney Co. film’s Dec. 15 theatrical release.

07/16/2018 -
Target is celebrating the 20th anniversary of the release of J.K. Rowling’s first Harry Potter novel by stocking seven licensed sets from Lego Group's flagship brand a month before other retailers.

01/19/2018 -
Target's 2017 holiday marketing campaign shined a spotlight on exclusive partnerships with Lego Group and Fixer Upper stars Chip and Joanna Gaines.

06/25/2018 -
Walmart is tying in to Universal Studios' June 22 theatrical release of Jurassic World: Fallen Kingdom in several ways.

09/18/2018 -
Target is tying in to the excitement surrounding Microsoft's Sept. 29 virtual fan convention for Minecraft by stocking official merchandise from the video game.

01/15/2018 -
Target is kicking off the new year by teaming with Funko to debut an exclusive figurine from the manufacturer every Friday in January and February on

01/15/2019 -
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

06/19/2018 -
Target is tying in to the June 22 theatrical release of Universal Pictures' Jurassic World: Fallen Kingdom by stocking exclusive licensed merchandise from Mattel, Funko and Kraft Heinz Co.'s Jell-O. 

06/11/2018 -
Edgewell Personal Care brought an exclusive sweepstakes and instant-win game to Walgreens for the second straight year, once again dangling a grand-prize trip for four to Universal Orlando Resort in Orlando, FL.

06/01/2018 -
Target tied in to the May 25 theatrical release of Walt Disney Co.'s Solo: A Star Wars Story by stocking exclusive toys from Funko.

10/19/2017 -
Activity supporting the December release of ‘Star Wars: The Last Jedi’ kicked off Sept. 1.

03/30/2018 -
Each year, Shop! recognizes and honors retail displays that raise the bar and set merchandising and design precedents through its Outstanding Merchandising Achievement (OMA) Awards competition.

07/27/2018 -
​​​​​​​Dinosaurs ruled the world of retail this summer as the June 22 theatrical release of Universal Studios’ “Jurassic World: Fallen Kingdom” inspired a variety of promotions across retail channels.
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