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09/19/2017 -
L’Oreal USA has produced some of the best cosmetic displays over the years to match its fine line of beauty products. These thermo-formed units continue that tradition – with one graphics twist that I found particularly sharp.

01/08/2019 -
A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

09/13/2017 -
July 29 was National Lipstick Day, and L’Oreal USA’s L’Oreal Paris brand took advantage with a #ReadMyLips social campaign that asked fans to share photos of themselves in “bold” lipstick colors and follow that up with a “bold” message to share with friends.

06/29/2017 -
L'Oreal Canada has appointed Stephanie Binette to the strategic position of chief marketing officer, effective Aug. 1.

01/16/2018 -
L'Oreal USA kicked off 2018 by introducing a host of new SKUs with a "New Year, New Look" FSI event.
L'Oreal custom skin treatment

03/11/2018 -
Using scanning technology and more than 2,000 algorithms, the new technology-driven service can create dozens of shopper-specific formulations.

03/23/2018 -
L’Oreal USA waved goodbye to winter and hello to spring with a “Beauty Picks” FSI event introducing a host of new SKUs.

05/13/2019 -
Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.
Modiface & LOreal logos

04/13/2018 -
L’Oreal, Paris, has acquired Toronto-based ModiFace, an augmented reality company and collaborator in the beauty industry.

10/19/2017 -
L’Oreal Hong Kong has chosen Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers.

02/26/2019 -
The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence.

09/11/2018 -
Walgreens thrust "cosmetics, nails & accessories" into the spotlight in recent weeks, dangling a "buy 2, get 3rd free" offer valid Aug. 26 through Sept. 22.

08/07/2018 -
Walmart took the subscription beauty box trend and turned it into a limited-time offering.

08/14/2018 -
The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.

10/01/2018 -
CVS/pharmacy upped its beauty game by dangling a free, eight-piece beauty bag with purchase of $30 worth of eligible beauty and personal care products.

07/01/2018 -
Kroger is running its second annual "Summer Beauty Event," offering loyalty cardholders more than $50 worth of digital coupons for personal care products and cosmetics.

05/30/2018 -
Family Dollar is heavily promoting the addition of new personal care, cosmetics and OTC products to its shelves.

04/06/2018 -
Kroger enlisted beauty influencers to promote its latest "Beauty Event" sale.

05/23/2018 -
Target is kicking off summer by joining with Walt Disney Co. to stock an exclusive collection of licensed Mickey Mouse merchandise.

03/21/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.
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