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01/08/2019 -
A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

05/13/2019 -
Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

02/26/2019 -
The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence.

09/11/2018 -
Walgreens thrust "cosmetics, nails & accessories" into the spotlight in recent weeks, dangling a "buy 2, get 3rd free" offer valid Aug. 26 through Sept. 22.

08/07/2018 -
Walmart took the subscription beauty box trend and turned it into a limited-time offering.

08/14/2018 -
The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.

10/01/2018 -
CVS/pharmacy upped its beauty game by dangling a free, eight-piece beauty bag with purchase of $30 worth of eligible beauty and personal care products.

07/01/2018 -
Kroger is running its second annual "Summer Beauty Event," offering loyalty cardholders more than $50 worth of digital coupons for personal care products and cosmetics.

03/21/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

07/02/2018 -
CVS/pharmacy teamed with L‘Oreal USA’s Essie to launch a loyalty program for ExtraCare Beauty Club members dubbed “Obsessie” in conjunction with the debut of an exclusive, limited-edition royal wedding-themed nail polish collection.

10/24/2018 -
Amazon is taking showrooming to a new level by partnering with Hearst Corp.'s Good Housekeeping to open a cashierless pop-up store dubbed GH Lab, where purchases are facilitated by SmileCode mobile technology.

10/03/2018 -
At a keynote presentation during the Path to Purchase Expo, Facebook's director of CPG, shopper marketing and e-commerce Dave Sommer asserted that a "mobile first" approach will be integral to figuring out the future of shopper marketing for CPG companies and retailers.

11/16/2018 -
CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

06/11/2019 -
L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

09/18/2018 -
The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

02/08/2019 -
Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.

02/08/2019 -
Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.

11/26/2018 -
Costco is exclusively stocking a new limited-edition, 12-piece nail polish Advent calendar from L’Oreal USA’s Essie dubbed “The Essie House of Color Kit.”

01/03/2019 -
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

06/04/2019 -
As Walmart gives more attention to the beauty category, the retailer is testing a digital beauty experience in “store number one” on South Walton Boulevard in Rogers, AR.
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